Shopping for cycling gear online has a fundamental problem: it assumes you already know what you want. You open a search bar, type something in, and immediately face hundreds of results across dozens of brands — different fits, fabrics, technologies, and price points — with no clear way to navigate them.
For a category this technical and personal, the traditional search-and-filter model simply does not work. That is why we built CC-360.
CC-360 is India's first AI-powered cycling shopping assistant, live now on cobbledclimbs.com. It understands your riding style, your goals, and your budget — and finds the right gear from our catalogue of 10,000+ products across 250+ premium brands. No scrolling. No guesswork. Just the right recommendation.
Quick Answer: What Can CC-360 Do?
- Find the right cycling kit? → Tell CC-360 your riding discipline and budget — it recommends the best jersey and bib shorts for your needs
- Compare brands? → CC-360 explains the difference between MAAP, Rapha, Pas Normal Studios, and Castelli so you can choose with confidence
- Shop for Indian conditions? → CC-360 factors in summer heat, monsoon riding, and local road surfaces in every recommendation
- Explore new categories? → From helmets to shoes to power meters — CC-360 spans the full catalogue
- Shop within a specific brand? → Tell CC-360 you want MAAP or Fizik and it narrows to the right product in that range for you
CC-360 vs Traditional Product Search
| Feature | Standard Search + Filters | CC-360 AI Assistant |
|---|---|---|
| How it works | You enter keywords, then filter manually | You describe what you need in plain language |
| Knowledge required | You must already know what to search for | No prior knowledge needed — CC-360 asks the right questions |
| Indian context | No local adaptation | Built for Indian heat, humidity, roads, and riding culture |
| Brand comparison | Manual, side-by-side browsing | CC-360 explains brand differences and matches them to your riding style |
| Budget awareness | Price range filters only | Finds the best performing option within your budget |
| Availability | 24/7 | 24/7 |
| Explanation of recommendations | None | CC-360 explains why each product suits you specifically |
| Cross-category discovery | One category at a time | Can recommend across kit, components, accessories in one conversation |
How CC-360 Works
Step 1: Tell CC-360 What You Ride
Road, gravel, track, triathlon — or just getting started. CC-360 adjusts its entire recommendation logic based on your riding discipline, frequency, and goals. Whether you are training for a gran fondo or doing weekend social rides, it responds accordingly.
Step 2: Share Your Conditions and Goals
Training for an event? Riding in 38°C Pune summers? Doing early-morning Bangalore rides before the heat builds? Local context matters, and CC-360 factors it in. It understands the difference between gear for Indian summer riding and gear for a European training camp.
Step 3: Set Your Budget
CC-360 works across all price points — from entry-level performance to full-send racing kit. It will never push you toward something you do not need, and it finds the best performing option at any budget across all 250+ brands.
Step 4: Get Your Shortlist with Reasoning
CC-360 returns a curated set of products with an explanation of why each one suits you — not just a list. You shop with the confidence of someone who has spoken to an expert, without needing to visit a store.
CC-360 Feature Overview
| Feature | What It Does | Best For |
|---|---|---|
| Conversational Recommendations | Natural language questions — describe what you need and get a considered answer | First-time buyers, anyone overwhelmed by choice |
| Brand Intelligence | Understands the nuances between MAAP, Rapha, PNS, Castelli, and 250+ others | Riders unsure which brand fits their style or budget |
| Indian Riding Context | Built for Indian heat, humidity, monsoon riding, and road surfaces | All Indian cyclists — especially useful in summer and monsoon |
| Budget-Aware Matching | Finds the best option at any price point without upselling | Riders at every budget from entry-level to premium |
| Cross-Category Discovery | Spans the full catalogue — kit, helmets, shoes, components, accessories | Upgrading multiple parts of your setup at once |
| Reasoned Output | Explains why each recommendation suits you specifically | Anyone who wants to understand their purchase, not just make one |
| Always On | No store hours, no wait times — available 24/7 | Late-night kit research, planning before a morning ride |
| Live Catalogue Connection | Recommendations reflect current stock and availability in real time | Seasonal drops, new brand arrivals, updated collections |
CC-360 by Riding Type
Road Cyclists
CC-360 can help you build a complete road kit — from a race-cut jersey and high-pad bib shorts to aero helmets and stiff-soled cycling shoes. Tell it your FTP goals, your target events, and your budget — and it will match you with the right tier across every category.
Gravel and Adventure Cyclists
Gravel riding in India is growing fast — from the Western Ghats to the roads around Coorg and Spiti. CC-360 understands that gravel kit requires different durability, fit, and footwear than pure road, and recommends accordingly.
Triathletes
CC-360 can help triathletes navigate the specific demands of tri — from tri suits optimised for swim-to-bike transitions to aero helmets and quick-release shoes. It understands the discipline and builds recommendations around race-day performance.
New and Recreational Cyclists
If you are new to cycling and not sure where to start, CC-360 is particularly valuable. It asks simple questions, never assumes technical knowledge, and guides you to gear that will serve you well as your riding develops — without over-specifying for a stage race you are not doing.
Brand Comparison: How CC-360 Thinks
| Brand | Best Known For | CC-360 Recommends When… |
|---|---|---|
| MAAP | Premium Australian design, race and endurance fit, exceptional fabrics | Rider wants high performance with refined aesthetics at a mid-to-premium price point |
| Rapha | Heritage, craftsmanship, endurance-focused comfort, strong community | Rider values quality and storytelling, rides long distances, wants gear that lasts |
| Pas Normal Studios | Scandinavian minimalism, technical excellence, stealth aesthetics | Rider wants understated kit that performs at the highest level without branding |
| Castelli | Italian performance, aerodynamics, race-proven technology | Rider is performance-focused, races or wants to, and prioritises aero and fit |
| Fizik | Road and gravel shoes, saddles, precise fit systems | Rider needs premium footwear with Boa closure or saddles matched to sit bone width |
| Wahoo | GPS units, smart trainers, power pedals, cycling tech ecosystem | Rider wants a seamless tech stack for training, indoor or outdoor |
Why CC-360 Is Built for Indian Cyclists
Most international cycling platforms and AI tools are not designed for Indian riding conditions. Their recommendations assume temperate European climates, standard road surfaces, and customers who can visit a local bike shop to try things on. Indian cycling is different — and CC-360 reflects that.
Indian Summer Riding (35–42°C)
CC-360 understands that breathability and moisture management are the primary requirements for Indian summer riding — not insulation or wind resistance. When you tell it you ride in Mumbai, Pune, or Delhi in March to June, it steers you toward open-mesh fabrics, lightweight chamois, and UV-protective materials.
Monsoon Riding
For riders who continue through the monsoon, CC-360 factors in wet-road durability, tyre considerations, and gear that holds up in sustained humidity. It will not recommend a kit that falls apart after two wet rides.
Gran Fondos and Sportives
India's growing gran fondo and sportive scene — including events like the Deccan Cliffhanger and Cyclothon events — demands gear that balances comfort over long distances with enough performance to enjoy the experience. CC-360 understands event-specific requirements and builds recommendations accordingly.
International Event Preparation
Indian cyclists increasingly travel for events — L'Etape du Tour, gran fondos in Europe, and amateur racing in Asia. CC-360 can help you build a kit appropriate for those conditions and formats, including packing considerations for travel.
The Bigger Picture: AI and the Future of Cycling Retail in India
Conversational AI is reshaping how people discover and buy products across every category. For something as technical and performance-driven as cycling gear, this shift is particularly significant. The difference between the right chamois pad density and the wrong one is not academic — it determines whether you finish a 120km ride comfortably or abandon it in pain at 80km.
We believe the future of cycling retail in India is not more products on a page — it is better guidance before you add anything to cart. CC-360 is, to our knowledge, the first AI-powered cycling shopping assistant live on any Indian cycling platform. We have built it to reflect the depth of knowledge our team has developed across 250+ brands and hundreds of thousands of customer conversations.
This is version one. We are continuing to build, refine, and expand CC-360's capabilities — and we want your feedback as you use it. Every conversation makes it smarter and more attuned to how Indian cyclists actually shop, ride, and think about gear.
Read more about how AI is changing retail in McKinsey's research on generative AI in commerce.
Explore the Cobbled Climbs Catalogue with CC-360
CC-360 draws from our full range. Here are some of the most-searched categories to explore alongside the assistant:
- Cycling Jerseys — race and endurance cuts from MAAP, Rapha, Castelli, and more
- Bib Shorts — performance chamois across all ride durations and budgets
- Cycling Helmets — aero, road, and gravel-specific protection
- Cycling Shoes — road, gravel, and SPD-compatible options from Fizik, Giro, and more
- Power Meters — pedal, crank, and spider-based options for training with data
- GPS Computers — Garmin, Wahoo, and Hammerhead units for navigation and performance tracking
- All Products — the full catalogue of 10,000+ products across 250+ brands
Related Guides from Cobbled Climbs
- Power Meters Guide 2026: Pedal vs Crank vs Spider for Indian Cyclists
- Best Bike Computers for India 2026: Garmin vs Wahoo vs Hammerhead
- Browse All Articles
Frequently Asked Questions
What is CC-360?
CC-360 is Cobbled Climbs' AI-powered cycling shopping assistant. It uses conversational AI to understand your riding style, goals, budget, and experience level, then recommends the most suitable products from a catalogue of 10,000+ items across 250+ premium cycling brands. It is available now on cobbledclimbs.com at no cost.
How does CC-360 help me find cycling gear?
Instead of typing keywords into a search bar and manually filtering hundreds of results, you tell CC-360 what kind of riding you do, what you are looking for, and what your budget is. CC-360 asks smart follow-up questions and surfaces the most relevant products with a clear explanation of why each one suits you — similar to getting advice from an expert in-store, but available 24/7.
Is CC-360 available for Indian cyclists?
Yes. CC-360 is built specifically for the Indian cycling market. It understands local riding conditions — summer heat, monsoon riding, Indian road surfaces, and the growing sportive and gran fondo scene in India. Every recommendation it makes is available to buy on cobbledclimbs.com with Indian pricing and delivery.
What brands does CC-360 recommend?
CC-360 recommends products from all 250+ brands stocked by Cobbled Climbs. This includes MAAP, Rapha, Pas Normal Studios, Castelli, Fizik, Wahoo, Garmin, 4iiii, and many more. It matches brand recommendations to your specific riding style, performance requirements, and budget rather than pushing any single brand.
Is CC-360 free to use?
Yes. CC-360 is available at no cost to all Cobbled Climbs customers. Simply open the chat assistant on cobbledclimbs.com and start your conversation.
Can CC-360 recommend gear for a specific event or route?
Yes. Whether you are preparing for the Deccan Cliffhanger, a hill climb in Coorg, a Bangalore-Mysore highway century, or an international gran fondo, CC-360 can factor in the event type, duration, terrain, and expected conditions when making recommendations. The more context you give it, the more specific it can be.
What if I already know which brand I want?
CC-360 can work within a specific brand if you prefer. Tell it you want a MAAP or Rapha kit and it will help you find the right product within that range for your needs and budget — including helping you choose between options within the same brand.
Does CC-360 replace human customer support?
No — CC-360 complements the Cobbled Climbs team. It handles product discovery and initial recommendations so our staff can focus on deeper conversations. For complex fit questions, technical warranty queries, or anything requiring a human, our team is reachable via our contact page.
How often is CC-360's product knowledge updated?
CC-360 is connected to the live Cobbled Climbs catalogue, so its recommendations reflect current stock and availability. Seasonal drops, new brand arrivals, and updated collections are available to CC-360 in real time.
Shop with CC-360 at Cobbled Climbs
CC-360 is live now on cobbledclimbs.com. Open the chat assistant and describe what you are looking for — the right gear is one conversation away.
Not sure where to start? Contact our team for personalised guidance on your cycling setup, or browse our full article library for in-depth gear guides.
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